Dear Regular (and those not so) Readers,

I hope this week’s edition of our newsletter finds you a little less hot under the collar as it found me during the time I was trying to think of what to write for you all; it’s hot today, it was hot yesterday, and the day before that, it’s only going to keep getting hotter and hotter as the summer in Japan progresses on. The fact is, summer’s here for the long haul, it’s been busy digging its heels in with such an intention for a couple of weeks now, and it really doesn’t care if it outstays its welcome.

I absolutely hate hot weather, particularly the stuff that shines down from the heavens over Japan, but I would take it over the stuff that generally rains down from said paradise for eternal life over the country I come from any day of the week; English weather is usually downright miserable during summer, the amount of sun that shines through rain heavy clouds compared to the clouds themselves opening up and relieving themselves on the population below is minimal, especially when compared to other countries in Europe. As a result, to get topped up on vitamin D most British families travel to other parts of the world. However, in the wake of the UK’s decision to leave Europe there are many families that will have been forced to change their holiday plans leaving them no choice but to stay and try to make the best of a usually soggy summer holiday in the UK, which will not be easy because holidaying in the UK is expensive, more expensive than travelling abroad. With the pound falling against the Euro and other currencies around the world going abroad for a holiday for a lot of families is, unfortunately, no longer a sunnier holiday option.

I will leave you with a short poem that came to mind when I arrived back in my office and saw some direct mail return postcards, that are soon to be sent out shortly to promote some new company products, all very neatly folded, counted and placed in a small cardboard box ready for me to take them to the post office. Until next week, keep cool and drink plenty of water.



Folding a postcard meant to be returned


Folding a postcard meant to be returned by the receiver isn’t hard at all.
A dotted guide line printed down the middle of the card will allow you to fold it so both sides meet more or less exactly.
As long as you bend the card on the dotted line, holding it firmly between your forefinger and thumb on both hands, the job of flattening the card is as easy as filling buckets and making castles out of sand.
If right handed, make sure you pinch the card between the thumb and forefinger of that hand and keep it firmly affixed on the top right corner.
Then, unlike little Jack Horner, you won’t be holding a pie and pulling out a plumb, you’ll be flattening the edges of the postcard with your forefinger and thumb.
An address label is then stuck on the front of the postcard, which again isn’t hard to do.
Just make sure the card is squarely positioned in front of you.
The postcards are then sent out on their way, many reaching their destinations on the following day.
Very often they don’t get through to the recipients you’re hoping that they will reach.
Instead, they get thrown in the bin at the time of receipt.
The postcards that do get through are mostly received with varying amounts of curiosity, suspicion and interest.
The ones that do send them back are wondering if what has been written is possible or whether it’s just been written in jest.
They decide to have a meeting to put the writer of the postcard to test.
A poem by Stephen Austwick.